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Unibet UK Review & Registration September 2025

Unibet sportsbook review: Everything you need to know

They took things to a new level in 2018, however, when Unibet signed a deal to be the title sponsor for PDC’s huge travelling roadshow tournament, the Premier League. This didn’t mean they took their eye of the ball in other areas though. This raised funds for Unibet to put further growth strategies in place and really solidify their foothold in the gambling industry.

This gives punters a chance to monitor their in-play events in real-time. But more importantly, the broad coverage makes Unibet a good place to legally watch football matches in the UK. Unibet brings together a huge choice of sports, live streaming, and in-play betting, all on a site that’s easy to navigate. Features like bet builder, fast withdrawals, and regular sports promos help it stand out from other bookies. The mobile app is packed with tools like Touch ID and push notifications, making betting on the go simple.

The Live betting section at Unibet is widely regarded as one of the best available not only in terms of all the different features and sports covered but more so in terms of the Unibet Live betting odds offered. Yes, the odds and the live betting service on Unibet are quite competitive. Notably, Unibet has various “boosted offers” for many top sports like football, cricket, and horse racing. This not only potentially boosts profits on your winning bets but also makes Unibet a great sportsbook for arbitrage and positive EV betting. Live betting on Unibet is also great because the operator has one of the largest live-streaming coverages.

In this section, I reveal the three Unibet features I love the most and am confident they’ll impress all online bettors, regardless of their experience. After acquiring several of its competitors, Unibet rebranded its website in 2005, targeting sports gamblers in 2006. There was further growth and expansion, with Unibet moving into the US market in 2018. After celebrating 25 years of continued growth, Unibet is a company that takes its responsibilities to customers seriously after heavy investment in its safer gambling measures. For the regular customers, Unibet offers a variety of bonuses and promotions to ensure that they are adequately rewarded for their loyalty.

  • Some of the online casino games on Unibet are Starburst, Rainbow Riches and Twin Spin.
  • It offers ‘medium protection’ for funds it holds, according to the Gambling Commission’s ratings system.
  • If you’re no stranger to online betting in the UK, then no rule Unibet will throw at you will catch you off guard.
  • Overall, it’s really hard to find football betting sites in the UK that are better than Unibet pound for pound.
  • You can also gamble on a long list of more niche sports, including volleyball, athletics, reality TV, and even politics.

Is it easy to contact Unibet?

While the early days of Unibet online were focused around Britain and Sweden, in order to utilise the internet to its’ full potential, Unibet had to be able to operate in other countries too. This was the basis behind applying for a Maltese Gaming Licence, unibet bonus as that allowed the company to register players in multiple EU countries. Ström was happy with the start that Unibet had made, but his goal was always for the company to have as wide a reach as possible. Like many other forward thinking entrepreneurs in the gambling industry, he realised that the internet was the framework on which the future of his company could be built. This he achieved in 1998, attaining a license to take bets over the phone. So Ström and his small team set to work offering their services to punters via telephone and trying to build a loyal customer base with their unique and helpful approach.

If you are looking for one of the best in-play betting sites, then Unibet won’t let you down. We enjoyed how easy it was to switch between different bet types for each event. The site lays out all the options clearly, so you can go from picking the outright winner to predicting the number of yellow cards in a few clicks. There’s something for every style, whether you want a standard bet or something more adventurous.

As you can see in the image below, streaming of the horse racing action is also offered. When looking to bet on football fixtures, you can create bet builders and it is very easy to navigate this area. Simply select a fixture and tap the bet builder option, from here, you can scroll through the options. From here, you are shown in-play football fixtures, but you can select other sports as well. If you’re a Bingo fan, there are various opportunities to play for a share of prize pools, plus a free daily scratchcard which offers you the chance to win rewards.

About Unibet

The promotions on Unibet are arguably one of the sportsbook’s best aspects. There were at least 14 promotions dedicated to sports betting alone as our last review. They focus less on what they think people will like and actually offer promotions that UK punters are demanding.

Beginners who have just signed up for Unibet are awarded a welcome bonus and special offers that make it easier to get acquainted with the site. They have money back guarantees for losses in the first win, sports bonus, and casino bonuses. For people who want the thrill of following every second and action of the game, then live streaming is an added advantage when using Unibet. The fact that Unibet live streaming works on both mobile and desktop makes it a popular feature. Betting on horse racing on Unibet is also a very pleasant experience, hence why it was named among the best sport of kings bookies by us. Not only is it easy to find different meetings, but you can also find them in advance.

You can bet on things like both teams to score, total corners, and even player cards. Unibet’s bonus gives you free bets for sports and a casino bonus when you sign up and deposit with a debit card. Your first bet must be placed on qualifying sports markets at minimum odds of evens. You have seven days to use your free bets and meet any wagering rules. Yes, Unibet has a mobile app where you can access all their gaming services. In fact, Unibet has three apps for sportsbook, casino, and poker, respectively.

It can also happen that certain restrictions can be placed on different individual players. They have built a reputation for offering a wide range of sports, live betting, and a player-focused approach. Over the years, the company has won awards for its products and responsible gaming efforts. Today, Unibet is one of the most recognised names in online betting, with a strong presence across Europe, Australia, and the US. Oh, and did you mention that punters can also use the bet builder on live games? In-play events notably have fewer options because the markets close as the match progresses.

How Whop researched Unibet

The app allows access to betting markets, live coverage and in-play markets and live streaming of events. Notifications can be received and you can bet pre-match on Unibet betting markets or live in play. The app also provides live scores of events right to your mobile device. The app is easy to navigate, fast and provides the same quality as the desktop version. The app can be downloaded when you register your account and make your first deposit. Players looking for alternatives to sports betting or anyone into casino gaming can simply click the “Casino” button at the top of the site’s homepage.

The Unibet apps are native-built, meaning you can find them on the Google Play Store or Apple App Store. But if you’re having trouble locating them, you can simply visit the site using any of the verified links on this page. On the homepage, click the “Apps” button to open a page with all the Unibet app download links and instructions on how to successfully install them on Android or iOS. One of the most underrated and overlooked aspects of Unibet is the bookmakers’ promotions and bonuses. We don’t know whether it’s because most haven’t realized their value or punters praise the bookmaker’s bet builder and stats betting markets more. Getting straight to task, in 1999 Unibet was awarded a licence to provide online gambling services to customers in Britain and Sweden, Ström’s home country.

It is fair to say that these actions paid off handsomely, as by 2001 the company had translated the Unibet website into 12 different languages, helping them to pick up customers in 50 separate countries. That number increased further still by 2002, when Unibet reached the milestone of 200,000 customers across the globe, based in 80 different countries. That first international gaming licence coincided with the appointment of Pontus Lesse as Unibet’s new CEO. That marked the end of Anders Ström’s tenure, but he remained very much involved in the running of the company and was a key voice in deciding how it would mature and expand over the years. Unibet’s roots begin in 1997, created by a sole person named Anders Ström with the aim to share his knowledge for sports to aid with betting. There is also some responsible gambling information on the Unibet site.

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